Exceptional Guides
The People Who Bring China to Life
Carefully selected guides who bring China's stories, culture, and destinations to life.
At China Beyond Travel, a great guide isn't an optional upgrade. It's part of our standard.
Our Story
Who We Are
China Beyond Travel is a boutique travel brand creating thoughtful private journeys and immersive cultural experiences across China.
We take travelers beyond the iconic sights, bringing them closer to the people, stories, traditions, and everyday life that reveal the richness of China.
WHY TRAVEL WITH US
The CBT Difference
Thoughtful journeys are shaped by more than the places we visit. They are shaped by the people, knowledge, care, and attention behind every experience.
Culture-Led Personalization
A Journey Shaped Around You
Journeys thoughtfully shaped around your interests, travel style, and curiosity.
Thoughtful & Responsive Service
Personal Attention, Every Step of the Way
Personal attention, clear communication, and genuine care throughout your journey.
Care in Every Detail
Thoughtfully Planned. Reliably Delivered.
Thoughtful planning and dependable coordination, so you can focus on the experience.
Our Philosophy
We don't define China for our travelers. We help them discover it for themselves.
Find Your Own China.
Meet the Team
Leo
Founder, China Beyond Travel
A Buddhist and a vegetarian, Leo loves Chinese culture, tea, cycling and long road trips, and has spent years travelling and driving across China. Before founding China Beyond Travel, he spent more than 15 years in the events industry, working mainly with luxury brands, where every detail matters and one person sees a project through from the first brief to the final day. He runs every journey the same way: you plan with one person from your first message until you fly home. He still hosts guests himself and loves sharing the China he knows, through local eyes.
Kai
Our Partner in Tibet
Kai's family has run a licensed travel agency in Lhasa since 2013. After several years working in finance, Kai took over the family business about two years ago, bringing a fresh eye to a team with deep local roots. His team arranges Tibet Travel Permits, local guides and drivers, and has shared aerial footage of western Tibet that you'll see on our site.
Who You Book With
China Beyond Travel journeys are contracted and operated by our partner, Tibet Sunshine Dragon Travel Service Co., Ltd. (西藏阳光神龙旅行社有限公司), a licensed travel agency established in 2013 and based in Lhasa.
Travel Agency Business Licence No. L-XZ00126 (inbound and domestic tourism)
Unified Social Credit Code: 91540000064658733Y
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